Chip and Pepper are no strangers to the apparel industry. They started their brand in the 80’s with an active-inspired collection for men. Chip and Pepper hired Shout PR in 2003 to launch their vintage, premium denim collection targeted to men and women.

Chip and Pepper's goal with this new line was to raise the bar on men's and women's denim. Shout PR developed a publicity campaign that targeted trade publications, consumer magazines, television and celebrities. Some of the many placements they received included Vogue, Harper’s Bazaar, People Magazine and WWD.