“!iT’s the brand that’s made for you.” Considered an extension of your personality, !iT Jeans denim fits your lifestyle and individuality. In 2003, Shout PR, launched !iT Jeans as a new denim brand offering the young, contemporary customer different fits to match varying body types.

Shout’s goal was to create a buzz about !iT JEANS among retailers, teen girls, fashion press and the industry through a comprehensive publicity campaign. In 9 months, !iT Jeans received editorial placements in WWD, The Apparel News, Fashion Market, Seventeen, Teen Vogue and The San Jose Mercury News.