Inspired by the “independent spirit” fundamental to the coastal lifestyle, Redsand’s young mens collection is designed to stimulate self-expression. Hired in 2003 for the Redsand brand re-launch, Shout PR managed a comprehensive publicity campaign that included the creation of various press materials: press kits, catalogs and promotional mailers.

The press materials were used to generate stories in the re-launch of the brand as well as place products in publications such as DNR, Maxim, Stuff and BPM.