Rokara is a lifestyle brand for the rock fashion customer. Created by the founder of The Original Cult and the co-founder of Salvage, the collection's goal is to fill the closet of the customer that ascribes to the brand’s DNA of “rock and roll for rich f*cks” and not to pander to every wannabee and poser.

Rokara hired Shout PR to launch their Holiday 2006 collection. Since then, Rokara has been featured in publications such as Rolling Stone, Lucky, and WWD.