Salvage’s premium men’s collection sets out to marry the attitude of the rock scene and the composition of assemblage art. They target style trendsetters that shop at boutiques such as Lisa Kline, Fred Segal and H. Lorenzo.

Staying true to their target market, Shout PR launched a publicity campaign in 2004 that placed Salvage’s collection in publications such as Nylon, Black Book, Spin, and Complex.