Launched in 1997, Self Esteem’s soulful approach offers a combination of style and substance, giving teenagers exactly what they need in order to look and feel good. By doing this, Self Esteem stays true to its mission: committed to creating the inspiration for individual style that expresses the inner you.

Shout PR launched a publicity campaign for Self Esteem at the beginning of the brand’s inception. The family of Self Esteem products can be seen in national trade publications, teen magazines, newspapers and television.