Case Studies

Shout PR’s work spans industries and platforms, shaped by nearly three decades of experience.

The following case studies highlight a breadth of clients and services, including transformative retailer marketing support, publicity campaigning, influencer strategy, social media ad management, and content creation. 

Retailer Support

KareCo Brushes’ Wholesale Expansion

Shout PR began working with KareCo the year it launched its first SKU at Walmart, creating the brand website and social pages. Through comprehensive management of KareCo’s D2C image, Shout PR cultivated trusted branding and measurable marketing investment, which impressed retail buyers and helped add KareCo to other national store shelves, including CVS and Meijer’s. Over the years, Shout PR continued to support KareCo’s wholesale business growth, from creating sales decks to coordinating comprehensive retailer marketing campaigns, and even working alongside retailers’ internal players–when possible–to market and expand KareCo’s SKUs. Though buyers changed year after year, with Shout PR’s support, KareCo hit $200k in sales weeks in Walmart alone.

Publicity Campaign

Bachan’s Elevated Media Presence

Shout PR partnered with Bachan’s in-house PR team to elevate the brand’s culinary and retail media presence. Our work focused on research and contact list development, trend spotting, and story development. During the 3-month program, Bachan’s was featured in 20+ major publications, reaching millions of readers and cultivating invaluable social proof across culinary, lifestyle, and business publications.

Influencer Strategy

Broken Yolk Cafe’s Creator Community

Shout PR thoughtfully researches and connects with food-focused creators whose audiences align with Broken Yolk Cafe, building authentic reach and momentum for community growth. Through hands-on relationship building, we coordinate visits for locally engaged foodies and influencers at select Broken Yolk Cafe’s Orange County locations, ensuring each experience is maximized for genuine brand connection and content creation. The campaign generated over 2 million impressions and $250,000 in estimated earned media value within its first year, and is ongoing. 

Publicity Campaign 

Birdwell Beach Britches’ Media Blitz

From 7 months of pitching, Shout PR secured 40+ placements for the Birdwell Beach Britches’ brand, spanning editorial product features, collaboration spotlights, CEO interviews, and story photoshoot inclusions across some of the biggest business and lifestyle publications in the US. By tapping into existing relationships and expanding into new publication opportunities, we revitalized Birdwell’s media presence and made the brand top of mind for future features across surf, gear, business, and other lifestyle storytelling nationwide.

Social Ad Management

May Martin’s Thriving Pinterest

Shout PR revitalized May Martin’s open but inactive Pinterest page, and through thoughtful content creation and modestly budgeted ad management transformed the channel into a reliable driver of healthy traffic to the brand website, made up of increasingly engaged potential customers. In just 8 months, the brand’s engaged Pinterest audience grew 417%, and outbound clicks from Pins through to May Martin’s Shopify increased by 1496%. Conversions increased as well, with total revenue from Pinterest growing 470%, checkout originating from Pinterest going up 290%, and the average order value becoming 46% higher than when Shout PR started overseeing the page.

Visual Storytelling

A Refreshed Aesthetic for IRIZ’s Timepieces

Shout PR supports IRIZ through ongoing social media management and custom content creation. From product photography, graphic design, to short-form video, our team creates assets that reflect the brand’s vintage-inspired aesthetic while consistently messaging brand values and building meaningful engagement across platforms. In the first 3 months of managing IRIZ’s social channels, Shout PR increased its account followers by 20%.


For further details or partnership opportunities, connect with us at hello@shoutpr.com.

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